Trust vs Persuasion

February 12, 2021

As human beings we are trusting engines. We evolved to give people the benefit of the doubt. Why? Because it’s the right move 99% of the time. Most people are being truthful and if you have as your strategy: I’m going to believe what people say, it makes you a fantastic friend, a wonderful person to work with…. Who passes on their genes? Nice people!” Malcom Gladwell

Influence, the classic book on persuasion, explains the psychology of why people say yes–and how to apply these understandings.” Influence - Robert Cialdini