Using narratives when presenting designs
“(Narratives) also work very well with design. If you’re going over ui mockups for an app, having a narrative actually helps set the stage, to say,”before we take a look at anything, here’s what we’re trying to accomplish with the user experience, here are our goals, here’s the challenges that we’re trying to solve. I’ve been at mock up meetings where everyone thinks they’re a ui expert. If you don’t have the narrative, you’ll get comments like move this over here.. You don’t do that if everyone is on the same page with reading a short narrative beforehand.”
Note: I love the term “mock up meetings”, it takes all the seriousness out of design which is likely a good thing.