January 19, 2021
This TikTok (it’s a joke) has a surprising amount of sales and persuasion jammed into about a minute. Everyone is in sales..
Transcript from @chadandjenny
Curiosity. I don’t know if anyone actually asked this question, but it’s a great way to get attention and hook you in. The line “Making money from home” is legendary within the annals of internet display advertising (think of all the lonely, bored, poor people clicking around the internet - basically everyone).
Authentic. Sounds like, this is is not fake, this is real. Also social proof (we have lots of viewers). A la “many people are saying…” from Trump.
Ok, so making money, easily (from home), and simple (even I can do it).
Here’s the ask (click link, download and sign up for Robinhood). But an ask is costly. It sounds like an ad now, right? So he immediately qualifies with “if you want to”, no pressure. Free x3. Ends reassuring that this is not a fake, scammy thing (because that’s what you’re thinking).
This got a lot of laughs on Twitter. But I think it’s designed to sound simplistic. You sort of can’t believe it’s true. It can’t be that easy?
He shows screenshots from the app of the gains. Hard to fake and extremely powerful to see $20,000 and a big up arrow.
The whole tone is casual, and this is consistent. They sort of rub the money in your face, but would rather talk about the lifestyle, relaxing, travel etc. A bit more trustworthy – like oh they are just a chill couple who don’t want to work a crappy job (like I have).
Here’s the second and final ask: spread the good word. Also, everyone has friends who want to make money from home.. It’s like asking, do you have friends who want to make more money? Asking for testimonials is also interesting, since it’s sort of framing this as a taboo or secret thing that people are doing, and they are trying to break the stigma (rather than sell something).