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Designers make ideas real.
This could be cardboard stuck together with tape, or a pie chart, or something more slick like the movie I’ve attached.
Prototypes, and apps like Principle that help us make them, are useful to us because they boost our communication skills.
Just like writing with simple, short clear sentences and words, a good prototype reduces the gap between us, and our thinking, and our audience.
October 3, 2016 prototype principle ui ux dribbble tv appletv
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The ordinary traveller, never goes off the beaten route and … is carried by others, without himself doing anything or risking anything. Others do all the work, show all the forethought, take all the risk - and are entitled to all the credit.
Rooseveltundefined
1,400-Year-Old Gingko Tree Sheds a Spectacular Ocean of Golden Leaves - Imgur
The Barracuda
Picture this. I’m on a boat, about a mile off the coast of Cancun, and everyone is shouting at me.
I’ve hooked a fish. A barracuda. And it’s gigantic.
I’m with four of my friends and a few Mexicans charting boat.
We’ve been on this boat for hours. It’s 90 degrees. Dry heat.
I’m disorientated. Hungover. Sunburnt. Red as a tomato.
I’m gripping this fishing rod, like my life depends on it. The line is screaming out to sea. The rod is slipping out of my hands.
The fish is huge. It’s leaping out of the water. Flipping through the air. Diving. Racing around the boat. Ripping through the waves. And I’m putting all my effort to pull him in. All my strength. My arms get weaker and weaker and weaker.
All of a sudden, the fish is yanked onto the boat, and is at my feet. Flapping around. Slapping against the floor. Gnashing its sharp teeth at me. Everyone is cheering.
The skipper pats me on the back and hands me an ice cold corona from the esky.
I collapse into a chair. I did it.
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“The internet provides information, opportunity and human connection, yet less than half the world has access. We’re proud to announce the successful first test flight of Aquila, the solar airplane we designed to bring internet access to people living in remote locations.“ - Aquila Spot
Is that a… black sun powered boomerang? What? And those white letters, spelling ’facebook… That’s a powerful image.
I shut my eyes and I can see that word, ‘facebook’ on a giant virtual screen, or echoed from the speakers of a space station, fused with our minds and bodies.
Facebook is clearly a dominant company, but I had to witness the logo flying through the air, thousands of feet high, through a sunset, for it to really click.
The power of brand advertising, huh?