Designers make ideas real.

This could be cardboard stuck together with tape, or a pie chart, or something more slick like the movie I’ve attached.

Prototypes, and apps like Principle that help us make them, are useful to us because they boost our communication skills. 

Just like writing with simple, short clear sentences and words, a good prototype reduces the gap between us, and our thinking, and our audience.

October 3, 2016