June 24, 2019

Until designers accept real accountability, they will not have authority.” - Peter Merholz

Or as my old boss used to say. Do you want to be on the hook for this one?”

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Calm Down Interviewed a copywriter this morning. She was so calm and relaxed. Aside from wondering the usual things, like, do I want to work with her, I was
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New! A Headline that sells! There’s a very old book on advertising by John Caples called Tested Advertising Methods. Although it was written 25 years before the ‘creativity