Strong Taglines Don’t Die
…They just keep making more money.
Here’s two that I love.
- Kind Snacks. Valued at about $4 billion.
Tagline: “Ingredients that you can see and pronounce.” (2013?)
- Fever Tree. Market Cap: $4.05 billion.
Tagline: “If 3/4 of your drink is the mixer, mix with the best.” (2014)
If nothing else, both are damn good arguements.