Strong Taglines Don’t Die

…They just keep making more money.

Here’s two that I love.

Kind Tagline

  1. Kind Snacks. Valued at about $4 billion.

Tagline: Ingredients that you can see and pronounce.” (2013?)

Fever Tree Tagline

  1. Fever Tree. Market Cap: $4.05 billion.

Tagline: If 3/4 of your drink is the mixer, mix with the best.” (2014)

If nothing else, both are damn good arguements.

June 11, 2019