May 20, 2014

Slate

The thing being advertised, the product, is turned into the physical embodiment of a quality. Bisociation is a two-way street, after all. Marketers sell the sizzle, not the steak; with these anthimeric adjectnouns, they’re selling the steak as the physical realization of sizzling.

Advertisers Trick Your Brain by Turning Adjectives into Nounsundefined


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japantimes.co.jp sensai (delicateness), chimitsu (meticulousness), teinei (thoroughness or attention to detail) and kanketsu (simplicity) Kenya Hara - Japanese