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Bond liked to make a good breakfast. After a cold shower, he sat at the writing-table in front of the window. He looked out at the beautiful day and consumed half a pint of iced orange juice, three scrambled eggs and bacon and a double portion of coffee without sugar.
Casino Royale - Ian Fleming (1953)
Protein: 25g / Carbs: 30g / Fat: 30g
475 Calories
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Should Americans begin to hate foreigners wholeheartedly, it will be an indication that they have lost confidence in their own way of life.
Eric Hoffer - The True Believer (1951)
Incredible book — Clear, simple prose, huge insights, no bullshit.
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Customer benefits
Look back to early product packaging and marketing, and you’ll notice a common thread running through to the supermarket shelves of today.
Benefits.
Problem: Children Teething. Benefit: Soothing.
Simply answering the question “what’s in it for me”, is very powerful, and has been for a long time.
Yogi tea stands out to me because the execution is so blatant: the name of the tea flavour, is the suggested benefit the customer will get.
When you start framing products this way, you’ll see it more often.
Gatorade: “The sports fuel company.” ‘Fuel Bar’ couldn’t get more obvious.
