Customer benefits
Look back to early product packaging and marketing, and you’ll notice a common thread running through to the supermarket shelves of today.
Benefits.
Problem: Children Teething. Benefit: Soothing.
Simply answering the question “what’s in it for me”, is very powerful, and has been for a long time.
Yogi tea stands out to me because the execution is so blatant: the name of the tea flavour, is the suggested benefit the customer will get.
When you start framing products this way, you’ll see it more often.
Gatorade: “The sports fuel company.” ‘Fuel Bar’ couldn’t get more obvious.
