The obvious thing to do if you have a truck that moves around Pepsi, or Coke, or Budweiser, is to just put a big logo on it. You own the truck, might as well tell everyone what’s in it. The surface of the truck turns into a giant, moving billboard. It drives fame and recognition for your product.
I spotted this Blue Moon truck this morning, and there were a couple of things that stood out for me.
The illustration style. It looks hand painted, which harks back to that golden era of advertising.
It shows the product (beer).
There’s an orange slice, which tells the story about the product again: “A wheat beer brewed with Valencia orange peel for a subtle sweetness and bright, citrus aroma.”
The movement you get from the three images in sequence. Is it a storyboard? A triptych? I’m not sure, but it’s a bit unusual and catches your eye.
Extra word association magic: I’m not sure about you, but when I look at that round bright orange against that dark background, I think “moon”.