Blue Moon

September 20, 2019

blue moon

The obvious thing to do if you have a truck that moves around Pepsi, or Coke, or Budweiser, is to just put a big logo on it. You own the truck, might as well tell everyone what’s in it. The surface of the truck turns into a giant, moving billboard. It drives fame and recognition for your product.

I spotted this Blue Moon truck this morning, and there were a couple of things that stood out for me.