July 27, 2014

93011761527

Artwork featured in the Rolling Stone article, The New Face of Heroin,’ modifies the iconic image on a can of maple syrup — from the traditional sugarmaker in the woods, into a heroin user getting a quick fix.  Vermont has been in the national media spotlight since Governor Peter Shumlin dedicated his entire State-of-the-State speech to the state’s opiate epidemic.    

Epidemic or not, maple industry leaders say the artwork rubs them the wrong way.

The sugarmakers I know are honest hardworking people and this really puts a tarnish, showing someone that might be a sugarmaker doing this. I imagine it’s done because Vermont has such a national reputation for maple syrup, and we are really proud of that. It just goes to show how famous we are, but this is certainly a bad thing for Vermont and a bad thing for our industry,” said Sam Cutting, Chair of the Vermont Maple Sugar Makers Association.“ - WCAX Burlington


rolling stone art direction


Previous post
Instapaper highlight highlights You want to own a restaurant? Don’t. “A third of what you sell it for is food cost.” - The Globe and Mail Run a jazz club in Tokyo instead. “If one
Next post
93016734792 We’re also big users of Google Calendar at the radio show. The desktop interface for that is good but the Google Calendar iPhone app is just