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Classic logo, (looks even better in 2 colours imo). 

From my in depth investigative reporting (doing more than 3 google searches in a row), I’ve deducted that the logo was designed by one Kathy Fosselman of Fosselman’s, an ice cream parlor in California, where the first Jelly Belly jellybeans were sold, about 38 years ago.



Date
April 30, 2014