426843279

March 4, 2010

  1. come up with an original line of copy that relates to the product you are trying to sell.
  2. come up with zany, original art direction that relates to the copy.
  3. Place product and/or copyline and logo in bottom right hand corner.

Am i right - is this how a lot of eyecatching print ads work?

Skittles example

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