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6 Examples of the ‘X-Ray’ ad.

I thought it was interesting that a number of recent print ads were running with this xray/cross section look.

The applications/styles are vastly different, but it’s the same idea, tying copy with a visual mash up. Eg. marshmallow: ‘tougher than it looks’ for smart car.

I don’t look at enough ads to pick out these ‘micro trends’ but I’m sure this happens quite a bit. I first saw the Panadol ad when I was popping a number of painkillers after getting my wisdom teeth out. Now when I have a Panadol I imagine I’m sending in soldiers to nuke my headache…

Edit (13th/11): ’Vegetables are all your body needs’ (more x ray)

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