May 20, 2012


Same product, similar visual idea to explain the benefit. 

But different execution, and slightly different concept. I vote Gorilla because it’s a more seamless transition. The illustration and the pop culture reference kind of get in the way a little bit. Is it just me or can Star Wars just die already?


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Annoying teaser campaigns I was cycling through Toorak today when I saw a poster that just said ‘can’t’ (set in Aachen bold). There was a link for