I had to find out who did the branding for the Little Grocer, a convenience store in Armadale. Suprisingly it was done by Grant Rutherford, ECD at DDB Melbourne, one of the biggest ad agencies in Australia. I really respect that an ECD earning upwards (i imagine) of $150, 000 still has time to sort out a little shop with design collateral (which looks really good).

April 1, 2012