Renny Gleeson: 404, the story of a page not found (by TEDtalksDirector)
“Such an “honest acceptance” should surely stimulate us to be designing with the indifferent in mind. Not merely the interested and enthusiastic.
And that in turn should encourage us to create light- not heavyweight experiences.
As Renny Gleeson shows, nothing more heavyweight and demanding than a well-designed 404 error message can contribute to our feelings about a brand: