I saw Droga5 speak today at Semi permanent. Someone from the crowd asked how do you get your crazy left of centre ideas through the clients? The answer was that they simply kept the clients (whether that’s Virgin or Microsoft or vb) in the loop at every stage of the process, and earnt their trust. Which is probably one of the hardest thing to do. I guess once that’s over with, you have you precious creative freedom. (via %Tobias Bergdahl% | %Interactive Art Director%)

September 23, 2011