readwriteweb.com
The internetz have gone nuts over this Old Spice thing, which has no evolved into a real-time video response social media caper. Although it’s still running off a very funny/original concept, the great part about this campaign is creative working with social media bros (who seem to be actually doing something this time), and with little to no red lights from the client (Procter & Gamble) who have said just run with it. Damn ‘They dared to touch the wild beasts of 4chan and they lived to tell the tale.’ (via How the Old Spice Videos Are Being Made)