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Virgin attempting to stake a superhuman share of the airline market. Their Bransonesque confidence definitely leaves an impression and has been a long running theme in their communications, I just wonder how it translates to sales.
the brief: “In a world where long haul travel has become homogenised, at best dull and at worst pretty dreadful, we wanted to remind people of how amazing flying is (and should be) and that with the right airline, every time you fly can be as amazing as the first.”