When asked why he was smoking a not-too-popular brand of cigarettes which his company advertised, he replied:
“In my book there is no taste or aroma quite like that of bread and butter”

Scratching the Back of the Hand that Feeds You -  A memo by Leo Burnett. 

Old man Leo gets angry if you don’t like (or at least consider) the products you sell.


March 12, 2012