October 12, 2015

How Outdoor Advertising For Gett Causes Behavior Change

https://www.dropbox.com/s/3g3pboimqu5agz1/gett.pdf?dl=0

I walked past some outdoor advertising for “NYC’s black car app (that’s not Uber)”. I thought it would be interesting to map the Fogg Behavior Model to it.

Attached is a one page case study where I look at the three elements required for behavior influence.

The Fogg model is obviously just what one guy thinks creates behavior change, but it’s simple, and makes sense, which is a tick for me.

It’s funny to think that not so long ago I would have blogged abut the copywriting or the ad campaign, and before that I would have made a snarky comment about the typography or color.. How things change hey!


gett uber design advertising motivation behavior Fogg psychology user experience design product design rideshare lyft


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