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How Outdoor Advertising For Gett Causes Behavior Change

https://www.dropbox.com/s/3g3pboimqu5agz1/gett.pdf?dl=0

I walked past some outdoor advertising for “NYC’s black car app (that’s not Uber)”. I thought it would be interesting to map the Fogg Behavior Model to it.

Attached is a one page case study where I look at the three elements required for behavior influence.

The Fogg model is obviously just what one guy thinks creates behavior change, but it’s simple, and makes sense, which is a tick for me.

It’s funny to think that not so long ago I would have blogged abut the copywriting or the ad campaign, and before that I would have made a snarky comment about the typography or color.. How things change hey!

Tags
gett uber design advertising motivation behavior Fogg psychology user experience design product design rideshare lyft
Date
October 12, 2015
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