I spent about a year working on reorganizing all of Red Bull’s innumerable online properties into a single, integrated platform that was highly media-centric to help in Red Bull’s vision of being a heavy media player.
At the time, it was hard to get reporters to understand what was going on with the site - it seemed almost boring to them. But here it is, three years later and it’s still killing it, growing and supporting the brand.
They really are one of the most interesting companies in the world.
TL;DR: If you’ve got lot’s of cool stuff with your name stamped on it, you better keep them locked up in one house so everyone knows where to go.