October 10, 2012 ☼ graphic design
Kyle Lin: Overall, I think it’s a vast improvement from the “before” logo. It has youthful, casual appeal. I like how they brought in modernized aspects of their older branding in updated ways. The new apostrophe’s supposed to represent a meat-cutting blade, which works well with their new positioning. Gotta love the hat.
This just proves how evil 99designs is. The lead visual designer likes the new arby’s logo..