Kyle Lin: Overall, I think it’s a vast improvement from the before” logo. It has youthful, casual appeal. I like how they brought in modernized aspects of their older branding in updated ways. The new apostrophe’s supposed to represent a meat-cutting blade, which works well with their new positioning. Gotta love the hat.

What Do Pro Designers Think of Arby’s New Logo? - Businessweek

This just proves how evil 99designs is. The lead visual designer likes the new arby’s logo..


October 10, 2012