I think the most important design is the stuff that we interact with on a day to day basis. Sure there might be cooler, trendier stuff online, but for someone to go thru the processes - contracting illustrators like Brand Nu, getting approval from bigger companies, and finally printing out huge runs and plastering the city. That takes effort.

Hit that link, you’ll recognise his stuff pretty quickly, he’s one of the most sought after digital illustrators in the world at the moment.

October 24, 2009