June 8, 2020

Big Sur Big Sur, Mike Matas, February 24 2013

There was a point in the early 2010’s, where a handful of designers and creatives were living in the Bay Area, and taking photos like this. Day hikes, landscapes, cherry blossoms, campfires, street scenes, mountains, ramen, palm trees, cliffs, deserts.

It looks innocuous now, boring even, but for me, it was a fantasy.