adcontrarian.blogspot.com.au

June 11, 2012 ☼ digitaladvertising

The only realistic expectation for display advertising is to generate clicks.

The Ad Contrarian: Why Clicks Matter

If everything works, if all your creative ideas and client meetings have been worth anything, someone out there will click that call to action button. Whatever happens next is not the ad agencies job, that job is done.

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