But do we really believe we’ll be poking at squares representing apps forever? I don’t. A more fluid experience based on declared and modeled intent makes a lot more sense — one in which we flow seamlessly from need to need, serviced in each state by a particular application without having to pull back, chose a new app, and then dive back in … I sense this is coming, and deep linking is a first step in enabling it.

Early lessons from my mobile deep dive

Deep links are important and will completely change how we think about apps’. 


September 9, 2014