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July 20, 2011 ☼ rebrandbrandingdesignalcoholjack danielswild turkeybourbon

Both Jack and Wild Turkey rebrand themselves, mostly a big clean-up + simplify. Jack works and I’m glad they’ve retained they’re infamous colourway. Somehow turkey managed to fuck it up, which is hard with a rebrand because you’ve already got the original design for reference. It used to look like the cover of a nice American hunting book, but that down south feel has been vacuum sealed out.