July 20, 2011

7838567376

Both Jack and Wild Turkey rebrand themselves, mostly a big clean-up + simplify. Jack works and I’m glad they’ve retained they’re infamous colourway. Somehow turkey managed to fuck it up, which is hard with a rebrand because you’ve already got the original design for reference. It used to look like the cover of a nice American hunting book, but that down south feel has been vacuum sealed out.


rebrand branding design alcohol jack daniels wild turkey bourbon


Previous post
youtube.com Zimtstern Leaves Spot (by zimtsterndotcom) Girl recently did a similar spot ‘Unbeleafable’ but in 3D with Levis.. Better name but not as well done..
Next post
7864024287 The ballots open bitches!