For every article posted to Rookie Mag, there’s a timestamp, but instead of a random publish date like 7:32, it says Dinner Time. I imagine this would make checking and reading the site more of an addictive routine.

Rookie is a website for teenage girls. With monthly-themed content, we update three times a day, five days a week.” I came across the website via this Ted talk which is also worth watching.

September 1, 2013