May 20, 2011

5663247706

I enjoyed the new pirates of the Caribbean 4 inspired spot for my drink of choice; Captain Morgan’s Old Spiced rum, especially the shambolic type treatment accompanying the product shot (pictured).

I feel like they could of made Captain Morgan a little more David Lee Roth than the chosen one, ramp up the music and maybe after he performs his swan dive they blow up the other ship? So the last shot is everyone drinking rum while the other boat is a smouldering pile of rubble? Just my two cents. Anyway, I think Morgan’s should ramp up it’s advertising in Australia like they do in l.a, there’s definitely a market for it.


captain morgan advertising typography rum drunk


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