The life of a designer is a life of fight—fight against ugliness,” Massimo Vignelli said in the 2007 documentary Helvetica. It appears that this is one fight they may have lost.

American Airlines Repaints Its Planes—to Much Carping - Businessweek

That mad italian would be fuming about this.

See the identity here.

Armin Vit weighs in here: The bigger tragedy in this redesign is the typography that accompanies the icon. It looks like an Adobe InDesign document that couldn’t load the fonts.”


January 17, 2013