January 17, 2013


The life of a designer is a life of fight—fight against ugliness,” Massimo Vignelli said in the 2007 documentary Helvetica. It appears that this is one fight they may have lost.

American Airlines Repaints Its Planes—to Much Carping - Businessweek

That mad italian would be fuming about this.

See the identity here.

Armin Vit weighs in here: The bigger tragedy in this redesign is the typography that accompanies the icon. It looks like an Adobe InDesign document that couldn’t load the fonts.”


branding american airlines logo graphic design identity

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40790770442 I worked out how to recreate the OS10 window controls. I’ll update this post later with a quick tutorial.
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vimeo.com Hammer & Hand (by The Academy) Cool 1920’s futurist vibe from this animation.