January 10, 2013 ☼ advertising ☼ typography ☼ design ☼ nescafe ☼ coffee
“Coffee is not just black” is a clever line; changing the colour of the word ‘black’ is surprisingly powerful (is there a word for this trick?), as it lingers in your mind for a few seconds as you walk away.
Having said that, I wouldn’t drink the stuff.
photo: Changi International