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January 10, 2013 ☼ advertising ☼ typography ☼ design ☼ nescafe ☼ coffee

“Coffee is not just black” is a clever line; changing the colour of the word ‘black’ is surprisingly powerful (is there a word for this trick?), as it lingers in your mind for a few seconds as you walk away.

Having said that, I wouldn’t drink the stuff.

photo: Changi International