Months (years?) down the track, telstras brand redesign still stands up. It’s bold, colourful, and it’s applications from retail stores to banner ads are consistently good looking.You could say the same for another huge brand like anz, the difference is Telstra has a lot more room to move with their rainbow fan thing they got going.

An anz billboard or storefront might look smart, but by the time it’s scaled down to a leader board on a website, their broad colour palette of two colours is stretched very thin.

I can’t say the same for its communication strategy: their print and outdoor ads are very forgettable, but impeccably designed pieces of type and bright colour.

June 29, 2012