It’s funny how the worse the product is the more abstract and exaggerated the copy becomes. I’ve never seen a normal coffee shop tout their lattes as an experience’, unless of course they were being ironic. I’m still waiting for a coffee shop to open that only sells Nescafé and no option for real sugar you have to use sweetener. Now thats ironic coffee.

Photo: instant coffee machine at local pool.

May 18, 2012