May 16, 2012


At the moment I’m having a crack at consumer ads. The deal is you get a trashy magazine like womens day, look for bog average ads for dishwasher detergents and paper towels and rework the proposition/sales message and execute it in a more exciting fashion. 

I thought I’d employ the Thing as my celebrity spokesperson for dry, cracked skin. The point (for me anyway) is to not to think too long about it. Just make an ad. Here’s the original sketch.

Basic idea behind this is you don’t feel comfortable when you have cracked skin, you don’t feel like yourself. It can often make you feel irritable.

advertising print creative

Previous post Is time-lapse-o-graphic the new infographic?  I think so. Recently I’ve found infographics to be really annoying (unless they’re
Next post
Flickr / grape_frogg Apaga la tele (by Marrast) “Turn off the television, live your life.” Valparaiso, Chile