This pop up book is to promote Renfe (spanish rail i think), and the destinations that the railway covers. It was designed by Serial Cut, who I’ve just stumble on, and am now naming studio of the month’. I’ve never done this before, but there you go. The studio is based in Madrid, and they’ve been around since 99. Looking through their folio, I’ve seen a few before, like spots for Mtv and stuff, but it’s all pretty tasty. Lot’s of illustrated type, still life photo composites, and bright colour. Have a look for yourself! Some other pop.

September 21, 2009