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“In space no one can hear you scream.”
I was cleaning my apartment the other day, and discovered a 3D poster of the 1979 sci-fi classic, Alien. The design is masterful. But what struck me was not the imagery, or typography but the tagline. It’s a perfect piece of communication.
It sums up the feeling and atmosphere of the film in one short sentence. It’s novel. It’s new. I want to know more. Short, simple words. A kid could read it. There’s texture, the ‘s’ sound repeats. It places the reader: ‘you’ into the situation - into space. You’re asked to imagine. It’s visual. Imagine a scream in space. Do you hear the scream? In terms of design, the line floats suspended in space too, and is so small you need to lean a little closer to read.
Masterful.