September 5, 2016

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True quality needs to be touched: Nakamura insists that it’s imperative to actually touch the products. He feels that pictures only show how things look. You’ll never understand the true value of products without using them. And that’s what I learned in northern European countries. The very essence of design.” And for Mr. Nakamura, that essence lies in nature, which enriches us spiritually.


Noboru Nakamura ikea design


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149817723947 The essence of “positioning” is to make your brand name stand for the generic. Intense, early 80’s ad-game analogy thrown in there too.
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