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Howard Gossage: “snubs other oll companies who were advertising strange new additives to fuel by advertising a strange additive himself; pink air.” He also developed the awesomely anti-call to action line:
“The next time you are driving down the road and the station is on your side so you don’t need to make a U-turn and there aren’t six cars waiting and you need gas or something, please stop in”.
via newly found adliterate