Howard Gossage: snubs other oll companies who were advertising strange new additives to fuel by advertising a strange additive himself; pink air.” He also developed the awesomely anti-call to action line: 

The next time you are driving down the road and the station is on your side so you don’t need to make a U-turn and there aren’t six cars waiting and you need gas or something, please stop in”.

via newly found adliterate

December 25, 2011