Humans are mindless robots.
As a designer in the fitness industry, I do a lot of thinking every day about human behavior, especially around diet and exercise.
Then there’s free-will. According to this view, free will is an illusion, and we are all just biological machines, subject to cause and effect.
That’s so scary! But it also explains a lot.
So, it’s less about explaining ‘rational’ actions (because we have no control) and instead looking at powerful influencers, whether thats the environment, design, habit, words, food that surrounds our daily lives.