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Did a bit of driving this weekend and noticed a few campaigns on billboards and bus stops that I liked. One is the ‘where spring comes from’ by Spring Valley and the other is ‘live a haier life’ by whitegoods company Haier. Both are targeted at a similar demographic, and more importantly both use the typeface Bello. Looks like it’s moving into the mainstream, and it was only 10 months ago that I noticed it being used a lot at the 2009 grad show at my uni.
It seems odd that only 500 people ‘like’ Spring Valley on facebook, despite the whole campaign tells us to find them on facebook… How much time would they have spent, convincing Spring Valley that their online presence/brand value blah blah would skyrocket?