July 1, 2019 100 miles

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New! A Headline that sells! There’s a very old book on advertising by John Caples called Tested Advertising Methods. Although it was written 25 years before the ‘creativity
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Rip. Mix. Burn. Here’s a quick look at how Steve Jobs introduces a new product. It’s 2001, and Steve is going to give the first public demo of iTunes. Long before