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I knew Michael Bay directed commercials before he got into film but I never saw any. It’s so funny, I feel like he’s been given a really simple script and just gone to town on it. There’s 25 cuts in this 60 sec spot, and almost all of them are moving and from different angles. I imagine he just got more and more fustrated with the time and money limit and went and made bad boys (by Michael Bay Dot Com)