May 21, 2012

youtube.com

This is a neat prank/trick: Pepsi dressed up NBA rookie of the year Kyrie Irving as an old man and hustled a pick-up game in New Jersey. I would of liked it to look a little less polished, and it’s hard to work out how much of it is set-up, but it’s funny.

the idea links up with the line aswell tada! pepsi max: a zero-calorie cola in disguise”


pepsi max advertising viral basketball nba kyrie irving


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mweigel.typepad.com So I offer up a plea. Let us not pretend that people’s interactions with the tangibles and intangibles of brands even begin to approximate the
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