youtube.com
The answer is plain (by cancerresearchuk)
Kids say the darndest things… about cigarette packaging!
The thing is, since cigarette advertising has been banned (I think) in the u.k for some time, you can really only blame the in-built power of graphic design for the effect of the packets. One kid says Ferrari (Malboro and Ferrari have similiar branding) and it’s interesting to think that the core values of one brand can be transferred in a positive (or negative) way to a similar looking, but completely different brand.
notes on the spot: I would of liked the reveal to be more natural, in shot. It’s hard to say though because there’s really no such thing as a ‘reveal’ on youtube.