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IKEA Space for Rent (by InspirationRoom)
It’s a small idea, but it’s consistently integrated enough to really make a statement. If you peel back all the shiny digital ads it really is just a system of mailing out more coupons to spend instore right?
I asked my Mum if she liked it, she just look confused and said “doesn’t Ikea have enough money?” Yes they do, but why sit on your arse if you’re leading the pack. They’ve also been squeezing thousands of products into banner ads and integrating hi-fi into their furniture.